First, we go out and meet them.
Seminars, campus connects, product events, hoardings and tie-ups — the effort on the ground, and the leads it brings back.
Then, we find them where they scroll.
Instagram, Google, the website and YouTube — what the campaigns cost and the enquiries they pull in.
Every lead arrives at the counsellor’s desk.
Outreach and digital, joined by word of mouth — the students and parents who send us people, at no cost.
Then the counselling does its work.
Each lead is qualified, warmed, counselled until hot, and enrolled — or lost. Each stage is counted by its own date, split by the road it came in on, against the same dates last year.
Students enrolled, fees in, measured against the plan.
What the whole route produced, what it cost per student, and where the year is heading. Targets from ET.x / RT.x; the projection scales the year so far by how much of the year last year had finished by today. Classroom, Regional Online and Online only.
Week after week, this year against the last.
The season has a shape: a surge from April to July, a lull through October, a second wave in winter. Here is ours, week by week, laid over last year’s.